Hi I'm Kait
and I love working with wellness brands to help customers achieve their health & fitness goals
My background in customer success, wellness & communications allows me to create messaging and experiences that inspire & empower users to succeed, and companies to hit higher rates of adoption.
- 7+ years leading user engagement & customer success strategy for wellness products and SaaS solutions
- 12+ years of wellness expertise supporting hundreds with their goals via 1:1 coaching & corporate/nonprofit partnerships (in-person & virtual)
- Founding team member of two tech startups with successful exits
- Published writer & content creator
Let's work together!
I'm currently open to CSM roles supporting the customers and partners of mission-driven brands.
See below for an overview of my work, or feel free to explore the pages of my portfolio.
Click the icons below to send me an email or to connect on LinkedIn:
Want to know more? Let's connect!
User Engagement for Wellness & Healthcare Brands
My favorite work allows me to connect users with the tools, resources and guidance needed to succeed with their goals.
At Wishroute, the virtual wellness coaching platform I co-created in 2018, I directed User Engagement & Programming for our D2C users to follow through with healthy habits, and curated the programs of wellness partnerships to encourage users to engage with those wellness products for higher adoption & conversion.
***** EDIT & REVIEW ALL BELOW :::
- Directed User Engagement & Programming for content and brand messaging as co-creator of virtual wellness coaching platform Wishroute
- Designed 35+ programs of daily SMS messages and content to support users with their wellness goals
- Wellness brand partnerships:
- Healthcare ******
- Employee wellness program to prevent burnout
- Nutrition supplement
- Meal delivery
- Partnerships with health insurance and Boston Esplanade for Frozen…
- ********
- Developed team
Customer Success for SaaS Product Implementation
Following Wishroute's acquisition, I teamed up with another Boston-based startup to lead B2B customers in implementing Popsixle's AI tools for ad optimization
- 2+ years as Head of Customer Success leading customer communication and operations
- Assisted stakeholders of e-commerce brands to improve ad performance in TikTok, Meta & Google using Popsixle's AI optimization tools
- Supported the full journey: onboarding, implementation, conversion, and ongoing support, focusing on product knowledge to empower customers
- Provided accounts with data reports sharing customized analysis to strengthen product knowledge
Startup founding team member
I've always thrived in dynamic cross-functional environments, and enjoy the challenge ....
- Team member of 2 successful exits
- Popsixle --> *** 2025
- Wishroute -> Suggestic AI in 2023
- Co-created virtual wellness coaching platform Wishroute in 2018
- Rated as one of BostInno’s “2022 Startups to Watch"
- Co-created virtual wellness coaching platform Wishroute in 2018
- Participant in Techstars 2021 at the Roux Portland, ME
- **created systems from scratch**
- ***Thrive in a dynamic …**** love the opportunities to be creative & collaborative
Wellness Coach & Consultant
- Multi-certified personal trainer, nutrition coach, and yoga teacher bringing a balanced “muscle & mindset approach”
- **for me:: see bio**
- Overall what i do
- 5 years at TSC,
- ***PARTNERSHIPS
- Launched ** TK.com in 2024 to support virtual clients → click
- Content creation —> click to view content
- 160+ original wellness videos on the TrainerKait YouTube Channel
- Newsletter→ click for PDF ??
- Blogs
- Social
***********
Writer & Content Creator
Writer & Content Creator
I majored in Mass Communications, and kicked off my post-grad career in 2012 as a newspaper reporter with a dream of writing for the kind of health & fitness magazines that impacted my own wellness journey. Since then, I've leveraged my skills for communication to empower, inform and inspire readers & customers through multiple channels:
- 2 years as a staff reporter (previous 4 years of internships and collegiate publications)
- Freelance health/fitiness wri
- Copywriting for WR messages
- WR content - EXAMPLE
- KB articles for WR
- Content creation with blog posts & newsletters TK.com
*********