About Me Content Creation My Experience

Content Creation

Wellness & tech content I created in my roles as a Customer Success Manager, wellness coach, and writer

Popsixle: guides for product value realization

As Head of Customer Success at SaaS startup Popsixle, I focused on optimizing customer support communication and process for product value realization, and knowledge base articles were an important part of guiding e-commerce B2B customers/account stakeholders in the onboarding & implementation of our Conversions API tool for improving ad performance in Meta, Google, and TikTok.  

In my time at Popsixle, I created 30 customer-facing guides, 200+ templated customer messages to strengthen customer understanding, and 100+ internal process documents to optimize team support.

The guides below were part of proactive campaigns aimed at winning a customer's trust, adoption and conversion. Templated messages were personalized for each account to reinforce product knowledge in reference to their goals, provide data-based performance insights & analysis, and share tips for how to maximize subscription value by applying Popsixle's features.

How to measure success with Popsixle's Meta Ads connection

Just like no business is exactly the same, the definition of a Popsixle “win” will vary for each pilot. However, there are a few key ways to measure the success of Popsixle for your business.
The key metrics to look for in determining success with your Popsixle support are within Facebook Ads Manager: 
However, it’s important to consider your account’s attribution accuracy when analyzing success.
Here are some examples where improved accuracy can be a greater win than performance: 
Because ther...

Installing & Onboarding the Popsixle App

Important information about Popsixle setup and timing: Popsixle supports a 14-day free trial which starts at the time of app installation, but Popsixle’s data connection will not be “live” on your site until you’ve completed the onboarding process.
Your account will be charged for the Popsixle subscription at 14 days, but you can cancel the trial or subscription support at any time by removing the app in Shopify 

 
To get started with Popsixle, download and install the Popsixle app from Shopify...

You’re live with Popsixle – what happens next?

If you’re reading this, your site has been fully onboarded with the Popsixle App, you’ve added a connection to your active ads in Meta, TikTok or Google, and now Popsixle is processing events on your site and sending them to optimize your ads for better performance and accuracy. Congrats!
So you may be thinking, what happens now?
What can I expect from “better data,”and what can I do to get the best results possible with Popsixle? How does the trial work? How do I know Popsixle is working, and...

Popsixle App Pricing & Subscription

Note: If your account was subscribed to Popsixle prior to the launch of the Popsixle App in Shopify, click here for information to manage your subscription. (Not sure? Email us for help)
Popsixle's base plan is a month-to-month subscription of $95/month, plus added usage charges based on store revenue over $10,000: 
Popsixle's free trial is 14 days from the time of app installation*, then there's no action needed to continue support: after the 14 days, your Shopify account will simply be charged...
Click to learn more about my work at Popsixle!

Wishroute: articles & images for wellness support

As co-founder and head of User Engagement and Programming, I owned the content & copy for all user-facing experiences, including our flagship direct-to-consumer healthy habit programs and B2B partnerships with other wellness brands (apps, product and platforms).

The text-message support was a combination of canned SMS message copy, images, and links (articles, workouts, recipes, mindfulness tips) designed to educate, delight and inspire a user to follow through with their intentions.

I also contributed to content marketing (see below), as well as internal resource creation for team training to empower our "Wishroute guides" to support users in alignment with our brand persona and methodology.

Wishroute - A Health Coach’s 4 Simple Tips to Overcoming Food Tracking Road Blocks

You’re likely here because you’re just getting started food tracking, or are getting back into it, and have some hesitations. You’ve come to the right place! I’ve been helping personal training clients and Wishrouters get over food tracking woes for years, and today I’ll give you some mindset tips to work through them so you can find success with your healthy eating goals.

Keeping a food log has been recommended for years by wellness experts -- whether done in an app or on a pad of paper, it ca

Wishroute - Wishroute Team Tip: Healthy Snacks on the Go

Starting new eating habits is hard, so we want to help make your snacking decisions easy.


It's nice when you have the time to prep snacks, but sometimes you won't, especially when you're on the go. If you're rushing out the door, it can make a huge difference to have something healthy, filling, and convenient to toss in your bag.

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Try these three Wishroute-approved snacks:

These come packed with 11g of protein and <1g of sugar (Use code WISH20 for 20% off!)

This snack clocks in at just 1

Wishroute - Team Spotlight - Meet Kait Taylor

Hey Kait, when did you start with Wishroute?

I started with Wishroute very early on - our CEO & Founder Jess likes to say I’ve been here since the beginning. I was working full-time as a personal trainer, health coach and yoga instructor back in 2018 when a funny coincidence turned into meeting Jess for coffee, where we chatted about how even with all the wellness products and apps out there, so many people still struggled to meet their health goals. Then Jess shared what she had been working o

Wishroute - Top 5 Things the Most Successful Wishrouters Do

The days when you aren’t able to follow through on your intention are days when you can have the biggest breakthroughs. Take them as opportunities to learn and grow, not put yourself down. That being said, we know unlearning self-deprecation is hard, and aren’t here to judge if you’re having a crummy day and aren’t feeling like a ray of sunshine. We’re all human just trying our best.

Committing to a full-length workout, an afternoon of meal prep, or a full kitchen cleanout is freakin’ awesome,
Click to learn more about my work at Wishroute!

TrainerKait.com: my own wellness content

My dedication to creating an empowering customer experience comes from my 10+ years coaching thousands of people with their wellness goals. Check out the videos, articles, and other tools I've created to as part of my  "Muscle & Mindset" approach (which combines my expertise as a personal trainer, yoga teacher, nutrition & health habit coach). 

Monday Motivation Newsletter

Articles on TrainerKait.com

Trainer Kait YouTube Channel
Click to check out TrainerKait.com